PMI

This is a simple mapping tool. PMI stands for P - PLUS M - MINUS I - INTERESTING PMI enables all individuals to study the three important aspects of the problem. School children in many countries use this to gain insights to all sides of a problem or mapping a situation. This a simple scanning tool to understand the geography of a problem.

Bug List Technique

Hendry Petroski - “Evolution of Useful Things” The bug list technique was developed to capitalize on this tendency of faulting things around us to lead to corrective action. Identify things that irritate or “bug” them. Consolidate a list. Vote and resolve the Bug.

Metaphor

Procedure for Use: Identify the issue you would like to innovate on. eg: “How to make customers your raving fans?” Ask each member of the group to record their feelings about movies. Experiential metaphor may include having the group to go for a movie. Apply these ideas to the problem using force-fit and record all ideas. Role-play of a movie can be used to extract ideas.

Experiential Attribute Matching

Experiencing an event is totally different from thinking about it. Adapt to the environment, live each moment fully and never be a spectator. For spectators get nothing out of life, participants get everything.

Tent Thinking vs. Marble Place Thinking

A tent can be put up, shapes can change, it can expand or reduce and it can be put up elsewhere. Marble Place thinking involves fascination with permanence. Adaptability according to the situation.

TURN IT UPSIDE DOWN (TUD)

• Step 1 Hospitals are places for the sick. How to make sure more people use the hospital? • Observations : It is difficult to market illnesses because no one believes they will fall ill. They are protected by what insurance people call the immortality complex. • Step 2 • Turn it upside down Hospital is a place where people go when they are well. • Solution Start preventive health and perfect health programme to attract people who are well. • Benefits 1. The market segment increases to cover a vast population: There are lot more people who are well than those who are ill. 2. The relationship starts on a happy note. The basis for a life time relationship is achieved.

Wishful Thinking Technique

Applied properly, this approach can free you from unnecessary but unrecognized assumptions that you are making about the scenario of concern.