Mistakes can be expensive. The cost of rejection is a major source of concern in manufacturing. Doing things right is essential before companies can think of doing new things.
Building-in quality consciousness
Reward and feedback systems
Communicating and affirming a culture of excellence
Building teams that co-operate rather than compete
Without the oxygen of support and applause, ideas often die in infancy. The creativity improvement program can be the foundation that enables all other company programs to be effective. There are a number of steps to ensure that the program encourages innovation.
IBM whose motto is ‘Think,’ believes in ‘More intellect, less materials.’
There are two essential ingredients for successful innovation: Leadership and Consumer Relevance. Innovative processes do not begin in the R&D laboratory. They are initiated with a mandate from the highest level of the corporation. Identifying the consumer’s needs is an equally integral part of the innovation process. Ensuring employee participation in planning and a complete buy-in into innovative strategy is critical.
The mind is the greatest resource needed for innovation. With mental capability, there are few limitations. Overload a machine and it can break down. Even computer chips have their speed limits. Resources can run dry. However, if we can help people make better use of their minds, the returns are immeasurable.
The mind computer has the capacity to store an equivalent of 7550 volumes of the Encyclopedia Britannica.
Dr. Rekha Shetty is Managing Director of Farstar Distribution Network, a unique consultancy company devoted exclusively to innovation and creativity under the brand name Mindspower.She is an author, an entrepreneur and an original thinker. Her long term Innovation Initiative, using 47 thinking tools helps in a steep increase in profits, reduction in costs, while improving customer satisfaction levels and employee participation levels. She is a consultant to ICICI Bank, Ashok Leyland Ltd., Hyundai Motors Ltd., TVS Group, TI Group, Durgapur Steel Plant, Indian Oil Corporation Ltd. and other blue chip companies.
In her very first assignment in United India Insurance, she developed a nationally acclaimed advertising campaign. During the last seventeen years, she has specialized in the field of Creativity in Management and developed her own management brand, Mindspower. She was one of Asia’s first women District Governors for Rotary International and was awarded Rotary’s highest Award – Service above Self.
Her fourth book “Innovate! 90 Days to Transform your Business” is under print and will be released by Penguin during May 2010.