This is a simple mapping tool.
PMI stands for
P - PLUS
M - MINUS
I - INTERESTING
PMI enables all individuals to study the three important aspects of the problem. School children in many countries use this to gain insights to all sides of a problem or mapping a situation. This a simple scanning tool to understand the geography of a problem.
Hendry Petroski - “Evolution of Useful Things” The bug list technique was developed to capitalize on this tendency of faulting things around us to lead to corrective action. Identify things that irritate or “bug” them. Consolidate a list. Vote and resolve the Bug.
Procedure for Use: Identify the issue you would like to innovate on. eg: “How to make customers your raving fans?” Ask each member of the group to record their feelings about movies. Experiential metaphor may include having the group to go for a movie. Apply these ideas to the problem using force-fit and record all ideas. Role-play of a movie can be used to extract ideas.
Experiencing an event is totally different from thinking about it. Adapt to the environment, live each moment fully and never be a spectator. For spectators get nothing out of life, participants get everything.
• Step 1
Hospitals are places for the sick. How to make sure more people use the hospital?
• Observations : It is difficult to market illnesses because no one believes they will fall ill. They are protected by what insurance people call the immortality complex.
• Step 2
• Turn it upside down
Hospital is a place where people go when they are well.
Start preventive health and perfect health programme to attract people who are well.
1. The market segment increases to cover a vast population: There are lot more people who are well than those who are ill.
2. The relationship starts on a happy note. The basis for a life time relationship is achieved.
The distinction in brainwriting is the generation of ideas individually and recording them on a piece of paper. Brainwriting ensures that all participants have equal opportunity to share their ideas. The other advantage comes from the rotation of ideas among participants with each person expanding and improving the idea. By the time the process is completed, everyone has ownership in the idea.
The name comes from the technique’s ability to identify forces contributing to or hindering a solution to a problem and can stimulate creative thinking in three ways:
1) To define what you are working towards (vision).
2) To identify strengths you can maximize and
3) To identify weaknesses you can minimize
This is one of the simplest, yet very effective, creativity generation techniques. It can be used to collect a large number of ideas in a short time. Because the ideas are recorded and shared without the name of the originator, people feel more comfortable about expressing ideas. There is less concern that their ideas will not be considered useful.
Every idea can be developed and grown by snowballing. Ideas are added to the original thought. The use of check-lists can be useful. Each idea can be developed by 4 or 5 groups and then put together for the main group.
PO is a tool perfected by Edward De Bono and is a word used to protect delicate new ideas from destruction. Create a sanctuary for a wild idea.
PO1 : Intermediate Impossible: PO1 is used to protect an impossible idea from immediate destruction. The tool used here to protect the idea is intermediate impossible.
PO2 : Similar to Attribute Matching: PO2 is very similar to attribute matching. They help us put together a dissimilar idea and expect solutions from different fields.
PO3 : Generating Alternatives: PO3 is a tool to generate alternativeness. When a system is working well, as a matter of routine, PO3 should be used to encourage one to think of 10 alternative ways of doing it better. This is an important and interesting tool to prevent stagnation.
Free fall is like bungee jumping. You let go without knowing definitely what will happen. Creative ideas are a kind of free fall. You generate ideas that have never been suggested / heard before. You risk the contempt of your peers; their jeers and laughter.
• Look into the purple heart of an amethyst. Register the colour in your heart and illumine every part of yourself with that colour. Beauty has the power to open the secret doors of human personality. You become relaxed, alert, comforted and nurtured.
• Your mind becomes fluid and flowing. All that is harsh and dissonant melts away. Thoughts bloom like flowers on a tender branch. Immersing yourself in the grand silences of nature can help you to start the process of becoming more interestingly ‘YOU,’ the you God created. The ‘YOU’ who can become self actualized and peaceful.
• Experiencing an event is totally different from thinking about it.
• Access dreams, visions, floating thoughts and synthesise them into your plans. For example, the best way to understand a tree is to become a tree in a storm.
• Adapt to the environment, live each moment fully; never be a spectator.
Dr. Rekha Shetty is Managing Director of Farstar Distribution Network, a unique consultancy company devoted exclusively to innovation and creativity under the brand name Mindspower.She is an author, an entrepreneur and an original thinker. Her long term Innovation Initiative, using 47 thinking tools helps in a steep increase in profits, reduction in costs, while improving customer satisfaction levels and employee participation levels. She is a consultant to ICICI Bank, Ashok Leyland Ltd., Hyundai Motors Ltd., TVS Group, TI Group, Durgapur Steel Plant, Indian Oil Corporation Ltd. and other blue chip companies.
In her very first assignment in United India Insurance, she developed a nationally acclaimed advertising campaign. During the last seventeen years, she has specialized in the field of Creativity in Management and developed her own management brand, Mindspower. She was one of Asia’s first women District Governors for Rotary International and was awarded Rotary’s highest Award – Service above Self.
Her fourth book “Innovate! 90 Days to Transform your Business” is under print and will be released by Penguin during May 2010.