TURN IT UPSIDE DOWN (TUD)

• Step 1 Hospitals are places for the sick. How to make sure more people use the hospital? • Observations : It is difficult to market illnesses because no one believes they will fall ill. They are protected by what insurance people call the immortality complex. • Step 2 • Turn it upside down Hospital is a place where people go when they are well. • Solution Start preventive health and perfect health programme to attract people who are well. • Benefits 1. The market segment increases to cover a vast population: There are lot more people who are well than those who are ill. 2. The relationship starts on a happy note. The basis for a life time relationship is achieved.