Monday, December 23, 2013

Metaphor


Procedure for Use: Identify the issue you would like to innovate on. eg: “How to make customers your raving fans?” Ask each member of the group to record their feelings about movies. Experiential metaphor may include having the group to go for a movie. Apply these ideas to the problem using force-fit and record all ideas. Role-play of a movie can be used to extract ideas.

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