Critical Success Factors for Stars

o Improving efficiency o Training programs o Rewarding individual and team creativity o Pathbreaking activities o Reporting on what is happening

Working with Wild Ideas

A germinal idea requires the sanctuary of a mindspace that is totally nurturing. It requires a space to grow so that its wildness is not nipped in the bud. Who knows what weed will become the coffee bush? Develop sanctuaries for wild ideas. Let the wilderness flourish in a totally non-threatening atmosphere. Let the ideas grow high and tall. Leave all pruning for later. New ideas need to play freely, like crawling, naked babies with no discipline. Suspend judgment, postpone reaction, extend effort. Hindustan Lever has its innovation centers. Cognizant has budgets for its mavericks and no stop signs within those budget allocations. Ask all participants to make an impossible wish – zero cost, zero rejections or doubling productivity. Then proceed to tame them bit by bit by using the innovation tools already learnt, like 6M. This process can be extended as you learn all the tools. So, go ahead and spend time setting impossible goals and developing wild ideas.

Scouting other industries

Studying the methods used in other industries is a method of importing ideas from a totally different field. To proactively network with totally different industries can spark off extremely innovative ideas. In a very successful turnaround, an Indian scooter company borrowed ideas for its dealer outlets from high fashion retailers in Paris.

Benchmarking competitors

New ideas come to those who carefully and systematically study the methods of competitors. Opportunities for improvement can be identified by benchmarking against industry leaders. Stars are systematic in their methods of looking outside their companies, and of scanning their environment regularly for collaborative opportunities. For example, many Indian companies use ideas from foreign competitors, who then become collaborators.

Cross-functional teamwork

Although recent empirical research shows that most firms have implemented cross-functional teams for the majority of the new product development projects, they are still finding it hard to ensure that these teams are successful in completing the new product development task. In looking at how to create successful teams, many factors have been suggested, particularly cooperation between team members.

Climate that welcomes creative work ideas

Most companies are so involved in meeting deadlines and fire fighting that there is rarely time to discuss and explore work related issues. Providing a structure, space and time to discuss ideas and toy with possibilities, can greatly increase the chances of creative ideas emerging. The tolerance required to generate a multitude of alternative solutions is the climate required when talking about work.