‘There is no harm building dream castles in the air. Now just put foundations under them’ said a philosopher. Not only is there no harm in dreaming, it is a critical element in creating the reality you want. In the era of silent movies, Harry M.Warner, Warner Brothers said ”Who the hell wants to hear actors talk?”
Dream the impossible dream and make sure your whole team dreams the same clear dream. Gandhiji said “Poorna Swaraj!” or Total Freedom! The minds of 350 million Indians were focused on that magic word , Freedom! He burnt all the bridges with the implementation mantra ‘Do or Die’.
If you want your company to pursue stretch goals you need to do this two step menouver:
1. Create a unified dream
2. Act to finish.
Ideas are easier. Implementation is the killer!
About Me
- INNOVATE 90 DAYS
- Dr. Rekha Shetty is Managing Director of Farstar Distribution Network, a unique consultancy company devoted exclusively to innovation and creativity under the brand name Mindspower.She is an author, an entrepreneur and an original thinker. Her long term Innovation Initiative, using 47 thinking tools helps in a steep increase in profits, reduction in costs, while improving customer satisfaction levels and employee participation levels. She is a consultant to ICICI Bank, Ashok Leyland Ltd., Hyundai Motors Ltd., TVS Group, TI Group, Durgapur Steel Plant, Indian Oil Corporation Ltd. and other blue chip companies. In her very first assignment in United India Insurance, she developed a nationally acclaimed advertising campaign. During the last seventeen years, she has specialized in the field of Creativity in Management and developed her own management brand, Mindspower. She was one of Asia’s first women District Governors for Rotary International and was awarded Rotary’s highest Award – Service above Self. Her fourth book “Innovate! 90 Days to Transform your Business” is under print and will be released by Penguin during May 2010.
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