Consistent, long - term commitment and implementation are key to making the climate of innovation a way of life. The benefits of an innovation intervention in very early phases are intangible. Long term top management participation and commitment are key to success of Innovation Intervention.
Thursday, August 19, 2010
Making Innovation A Way Of Life
In India, the pressure on companies for immediate commercial returns is high. Management is bottom - line driven. They are extremely result driven in the short term and lose faith in concepts very fast. Innovation is a concept that requires long - term buy - in and takes time to be fully ingrained in the organizational culture.
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