Analysis is a corollary to incubation

In the creative thinking process, incubation is followed by ‘Analysis.’ During the process of analysis, apply left-brain thinking – logical, statistical and mathematical. Solutions have to be carefully discussed and the optimum one chosen. The solutions are analyzed against the parameters chosen by the problem owner. “Product innovation is not the most important type of innovation, though it is considered the most common type of innovation in Indian companies” Some prevalent parameters are: a) Time b) Budget c) Convenience d) Human resources e) Goodwill and impact on staff motivation levels f) Aesthetics g) Saving lives h) Political capital