I believe that while creativity is something that is intrinsic to all humans and can be “triggered off” in a variety of ways, innovation requires that companies consciously create conditions where strategic, organizational issues are creatively resolved through the involvement of people. In my opinions there are three essential conditions that can stimulate innovation in organizations, and these are:
• A culture that empowers people
• Recognition of innovative thinking, and
• Prevalence of outstanding leadership
Too often, however, companies are unable to elicit the involvement of their people, because there has been no conscious effort to share the “larger” picture with everybody. Commitment, which many corporate leaders claim is lacking amongst today’s employees, is directly related to the extent of sharing of information and to the extent of trust that is created thereby.
A formal system of recognition and public encouragement for innovative thinking goes a long way in communicating what the company expects from its members.
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