Creativity And Creation

Creation is defined in the dictionary as 'to bring into being or form out of nothing'. Plato focused on the mystery of creativity when he said "A poet is holy and never able to compose, until he has become inspired and is beside himself, and reason is no longer in him....for not by art does he alter these but by power divine". Arthen Koestler goes into the realm of logic when he speaks of the 'bisociation of matrices'. "We cannot wait for great visions from great people, for they are in short supply...It is up to us to light our own small fires in the darkness". Each person in an organization has ideas. Depending on the nature of the climate or field in the company, the ideas flourish and bloom or fade and die. Without the oxygen of support and applause, ideas frequently die early. Creativity is a context specific subjective judgement of the novelty and value of an outcome of individuals or collective behaviour.