Cross Functional Teams (CFT)

These teams help break down turf protection. However, they need to be carefully managed. Just including people from many departments does not automatically make a CFT more effective. Too much information can just confuse everybody. Clarity of goals and top management support as well as recognition and rewards are critical to the process. Managing cross-functional teams is one of the challenges of new product development. Yet, how members from different functional areas come together, interact, and arrive at consensus, is a poorly understood process.