This is the first of the Laws of Innovation: Everything changes - people, products, companies; Men, Materials, Machines, Methods, Markets and Money (6M). The decision to change is in your hands but there are challenges to growth.
Innovation is about transformation. Imagine a block of ice. It is cold, solid, and transparent. But it is not a block of ice forever. It melts and flows across boundaries. Water follows along its own logic which is very different from the logic of ice. Water goes to many places, has many adventures, but always comes back to its own nature – cool, beautiful and still. If you heat it, it boils; keep heating, it gets airborne by becoming steam, steam that knows the freedom of the skies, steam that cannot be held captive. Add pressure and it can rotate turbines to generate power.
Transformation is what happens to a drop of water when it is touched by the magic of sunlight. It becomes a rainbow. It is what happens to a seed when it starts the journey to become a mighty banyan tree. The banyan tree is not an improved seed, just as a butterfly is not an improved caterpillar or a rainbow an improved drop of water. By definition, innovation is taking interesting ideas and transforming them into usable solutions for business problems. This book is about business creativity and innovation.
What can you do with a brick? Principle, a brick is not a brick forever.
The key is to understand the fact that everything can be proactively changed. Apply the idea of 6Ms of your problem.
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