Turncoat

This is a technique, one aspect of which is to look at the opposite of what we want.

For example, look at how to increase costs or how to reduce turnover or deposits and then turn the points made upside down to arrive at how to reduce costs. People find it easier to be negative than to come up with a cost reduction technique. This can then be combined with attribute matching.

* Play devil’s advocate – take the exact opposite view of the one you have been holding.

* Everyone should take responsibility and ownership.

* Write down your worries – and then let go…..

* Learn to relax. Spend 20 minutes consciously relaxing each muscle of your body.

E.g.

Problem: How to reduce cost?

6M	How to Increase cost	How to Decrease cost
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