The ‘reality test’ should now be ruthlessly applied. Once implementation starts, every move costs money. This is the last step in the thinking process and all ideas should be carefully studied. Implementing creative ideas and turning them into innovations is a special challenge. It is a process that requires a clear road map and the organizational will to stick to the path. This is where many organizations fail.
An ounce of action is worth tonnes of e-mail, paper and speeches. Implementation is the key to innovation.
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