Innovation does not always call for big budgets

 Dyanora Television, acting in collaboration with Matsushita, took televisions to low-income households through hire purchase and direct selling.  Hindustan Lever’s Shakti Ammas, acting as door-to-door retail agents, now have incomes to buy consumer products.  Amul brought Lakshmi, the goddess of wealth, into the homes of poor dairy farmers through the magic of co-operatives.  Kegg Farms did the same for poor poultry owners by developing a hardy, local variety of poultry called Kuroilers that could be raised in rural backyards.