THE CULTURE OF INNOVATION

Why wait for the whole country to be cleaned up? Why don’t we keep our own doorstep clean? Why wait for worldwide changes? Let us make a contribution to change our own small corporate space. Innovation is about lighting our little candles to defy the darkness. The organizational climate often decides whether the ideas flourish and bloom or fade and die. Thus, organizational culture becomes critical to innovation. Ricardo Semler of Semco, the South American magnate, believes that the culture of innovation in an organization is created by providing total freedom to his employees.