Tuesday, November 20, 2012

Doing things not done by others


A key innovation characteristic is doing things not done by others. The first mover advantage in innovation is the key to high profits. Two companies, which introduced creativity programs, United Technology and Federal Express, realized a high return on investment (ROI) from their creativity programs. Federal Express achieved a factor of two ROI, or 200%. The ROI for United Technology was even higher, a factor of six.

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