Consistent Innovation

Once the returns from an innovation start to pour in, the organization may begin to focus on maximizing the returns through routine implementation. Harvesting is a mechanical and essential process. Perhaps every organization requires a section of its people to focus on creativity and innovation. An Innovation Center could provide the foundation for a long-term initiative. Large, tradition bound, successful organizations, tend to prefer the stability that formalized procedures provide. Older organizations tend to become more bureaucratic. Large companies may have more resources, while smaller companies may find it easier to change course. Even though most companies accept the idea of innovation being important for success, most are not committed enough to practice it on a long-term basis. Most are not aware of the underlying process required to make it work on a consistent basis. In the Innovation Movement itself, there are not enough clearly defined structures and processes that a company could follow. There are few consultant organizations, which can handhold and support long-term innovation initiatives. There is a feeling that innovation and creativity is for intellectuals or geniuses. Innovation as a concept needs to be demystified for use across the organization. Management is bottom-line driven. They are extremely result oriented in the short term and lose faith in concepts very fast. Innovation is a concept that requires a long-term buy-in and takes time to be fully ingrained in the organizational culture.