Friday, February 22, 2013

Customer-Centric Processes


Customers need to be engaged and involved in the process of constant innovation. Market research alone cannot do it. Here are a few suggestions: • Involve everyone in the quest for ideas • Involve customers in your process of generating ideas • Involve customers in new ways. • Focus on needs that customers don’t express • Focus groups provide feedback only on existing ideas. • Seek ideas from new customer groups Harvesting ideas is good. But using them is critical. Tapping customer innovation is a process that can help customers give creative ideas.

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