Be willing to test ideas in the market and correct them in the market place. Don’t wait for perfection on the drawing board. An idea is like a kite. Fly it, to test it in the wind.
Keep a low key. As the Zen thinkers say, be like an underground stream, not like a rocky mountain face. Competitors are alerted and more likely to attack a mountain.
Co-operate instead of confronting.
Keep initial budgets small.
Reach out for low hanging fruits. Be hungry for results.
Be impatient for profits.
Learn in the ruthless university of the marketplace.
Reach for the untouched and the unreached. As first mover, make full use of your advantage.
Be patient with teething problems. De-bug as you go along.
Good is the enemy of Better.
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