Service is the differentiator

Whilst the product or service may be quite similar it is possible to differentiate your product by offering a unique service. Airlines may be the same, but Kingfisher Airlines differentiates itself with the way helpers take care of your luggage -- the way the passenger is treated as a ‘guest’. Hospitals may be the same, but ‘Our working is an offering to God’ motto at the Satya Sai Hospital in Whitefield Bangalore differentiates it from more commercial institutions. Use this diagram to revisit existing product service packages and explore how you can further differentiate your product or service. Action: Explore services that can make your product unique.