A winning model

Deccan Airlines created a disruption in the Airlines market. They created flights to smaller destinations not previously served like Vijayawada. The customer received low fares and at the same time lost: Free food and drinks Tolerance for more baggage Premium seats Convenient timing of flights The Winning Model was a result of: Fewer aircrafts, faster turnaround times, arriving early mornings and late nights when airports were less utilized by the premium airlines. It became profitable for the airlines and cheaper for the customers