Differentiation of Stars from Seekers

Stars, on the whole, are very positive about their company and its future. They believe that the quality of their products is higher, and that their market share was increasing. Employee satisfaction levels were high, possibly, because people were committed and engaged. Stars had a greater belief in the need for creativity in the organization. Innovation was clearly mentioned in their mission statement. They had systematic customer satisfaction measures and use the information to make course corrections. New ideas are often obtained through market research. They make use of outside consultants. They use cutting edge technologies to impact bottom lines. They are able to ensure that different departments use their ability to come together. They excel in environment scouting for ideas. They have a shared process of idea generation, which however, could be used better.