Innovation Stars

Employees at a number of India’s top companies responded to a survey that gauged the innovativeness of their organizations. Based upon the responses to the survey, companies were classified as Innovation Stars, Aspirants and Non-starters. Innovation Stars were found to be more profitable, to have more satisfied employees and to have much lower employee turnover. Innovation Stars: These companies excel in all areas, tangible and intangible. Such companies are characterized by high profits, superior quality of products and services, high levels of creativity, brilliant marketing practices, strong brand equity and image, wide market presence and low employee turnover. The Star is an extremely innovative company, which has succeeded in maximizing innovation in all areas of its operations. The climate of such a company is extremely nurturing and rewards creativity while being supportive of experimentation. People working there are excited about going to work; they are thrilled about their company’s future.