Design communications

Ensure that all stake holders start with the same assumptions about what is required. Often each member of the team has limited knowledge about the product, thus reducing his chances of achieving success. They are like the six blind men and the elephant. Each touched a different part of the elephant and mentally imagined the elephant like a fan, a pillar and a large pipe. Some thinking tools like 6M help all stake holders to have a unified vision of the product. Communication needs to be clear and consistent. The mode of communication should be relevant to the participants. There is no point using e-mail, if when most have no access to the internet. The communication should create excitement. The Innovation Initiative for young executives in Ashok Leyland was kicked off with a contest. The prize an I-Pod. The communication should encourage response. Communication about problems can be through Ideation Corners, where participants are encouraged to write their solutions. Usable solutions should be shared and rolled out across the organization.