Transform spectators into participants

Companies begin to fade when a majority of their people become spectators with a 'chalta hai' or 'let it be' attitude. When a company is a start-up, everyone is an enthusiastic participant. As the company begins to age, its life cycle makes it slow, ponderous and bureaucratic. How to break this cycle? Simple: Open the floodgates of people's minds. Involve everybody. The best ideas come from the grassroots from people who are actually doing the work. Often it is said that 20% of the people do 80% of the work. This is because only 20% of the people are treated as the 'Core' group, the rest are treated as peripheral. The select 'insiders' create a barrier against the participation of the outsiders. If everyone's work can become critical to the company, no one will be a spectator, everyone will be a committed participant.