Create a Sanctuary for ideas

Once a new product idea germinates, it needs time and space for participants to grow and develop that idea. The immediate reaction is to remove all elements that make the product new and different. Most groups will rush to protect familiar aspects of the product. If it is wild idea, there will be a concerted rush to domesticate it and retain its age old and familiar attributes. Fiercely protect the wildness of the idea by enclosing it in a sanctuary. Allow it to roam free in the sanctuary for a few days. Don’t touch it. Remember if everyone loves an idea, it is probably an old one. The Sanctuary is a tool that can be used to protect all germinal ideas. It involves inventing or shaping the future together in a protected environment. It is a radical new approach.