Idea Generation

Idea generation is a powerful tool that can be leveraged to drive innovation. In order to be successful, the idea generation program must be clear and consistent, reaching down to all levels of the organization. However, not following through on an idea generation program dooms it to failure, as can be seen in suggestion boxes that are never opened and exit interviews that are not analyzed. Successful idea generation programs are long-term and transparent. Good ideas are immediately and publicly rewarded. These programs have a greater chance of success when creativity tools are taught in advance.