The greatest competitive advantage comes from out-innovating the competition. Innovation is the ultimate human resource, which can ensure the competitive advantage of any organization. It is the use of creative thinking tools that can provide the competitive edge required for India to face the challenge of globalization.
Creativity may become our only tool for survival. The only way to achieve good performance in bad times is through innovation, using creative ideas in business. Limited resources fuel innovation and corporate transformation.
Most successful Indian companies believe that creativity and innovation provide the competitive edge required for growth and profitability. However, very few have clear innovation policies and initiatives.
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