The Creative Climate

Creativity has four components; they are creative person, creative process, creative product and creative climate. Of the four components, the most important by far is the creative ‘climate’ or environment. In future chapters of this book, we will gain a closer understanding of the importance of creative climate and how to create a climate optimum for maximizing creativity. The climate refers to the atmosphere created by verbal, tonal and non-verbal communication (which is really body language). An environment, which routinely switches on the ‘fight or flight’ response in human beings, reduces the capacity of individuals to act creatively. An atmosphere which is full of negative emotions - lust, anger, obsession, greed and jealousy - cannot be conducive to creativity. Conversely, an environment replete with the positive emotions of love, peace, bravery and compassion, provides a positive climate, which nurtures creativity.