It is only through the systematic learning of tools, the generation and testing of new ideas that organizations can improve their Innovation Quotient (IQ). Company-wide innovation is not about nurturing solitary genius in sterile laboratories, but requires the bubbling enthusiasm of teams, playfully ping ponging wild ideas, taming them, using old ideas as a foundation for innovation and finally carefully hand-holding and nurturing innovative teams through the long and messy process of implementation.
Companies wanting to be innovative need to draw a clear line between thinking and doing. Thinking can be outrageous, intuitive, and dangerous. It can only add new dimensions to understanding the situation. The rules for thinking are different from the rules for doing. Implementation is possible only with a clear foundation of rational thought and practical application. ‘Thinking enables us to explore alternatives before choosing the most suitable, profitable and satisfying solution. ‘Doing’ requires different analytical skills. But many companies make people afraid even to think beyond the beaten path. Today any company traveling the traditional path may be driven off the road by innovation in technology, as in the case of the ,textile units in Coimbatore. The greatest paradox is that the biggest risk of all is not to be innovative, never to do anything new, even at the experimental level. The business or individual who never experiments and continues to do things ‘the way we’ve always done it,’ feels safe and comfortable, but risks being caught out by changing circumstances. An experiment should not destroy the company. An experiment should provide feedback and not be judged for its success.
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