Thursday, January 3, 2013

Aspirants and Non-starters


Aspirants: These companies recognize that innovation is integral to success in the marketplace, but have not put in place, systems to drive innovation. These companies want to be innovative, but don’t know how. Many of the companies surveyed fell into this category. These companies have the potential to be much more successful. Non-Starters: These companies do not recognize the importance of innovation.

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