The process of managing innovation ties in closely with organizational freedom

Managing innovation is not an oxymoron. Highly innovative companies manage the actual process of generating, developing and implementing innovative ideas better than their competitors do. This process involves a lot of deliberate duplication and redundancy in order to foster knowledge sharing and communication. There are a million garage start-ups in IT. In rural India, cowshed innovation is common. But in every case, it has blossomed in an atmosphere of organizational freedom. Microsoft says that their only factory asset is human imagination.