Analysis

In the creative thinking process, incubation is followed by ‘Analysis.’ During the process of analysis, apply left-brain thinking – logical, statistical and mathematical. Solutions have to be carefully discussed and the optimum one chosen. The solutions are analyzed against the parameters chosen by the problem owner. Some prevalent parameters are: a) Time b) Budget c) Convenience d) Human resources e) Goodwill and impact on staff motivation levels f) Aesthetics g) Saving lives h) Political capital