To create teams and understand simple implementation skills that are crucial to the success of marketing plans.
To analyze the innovative ways in which the marketing mix can be restructured for higher Profitability.
To develop new products and services that can provide the cutting edge for competitive advantage.
To recreate the concept of place and access and make distribution channels more customer friendly through creativity tools.
To add value to the concept of price through consideration. This module will enable the company to increase the price without losing customers.
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