For the lush growth of creative ideas, it is necessary to create a space which is very supportive of wild ideas. Let us build a sanctuary for wild ideas. Just as a game sanctuary protects wild animals, let us place wild ideas in a protected area where they can wander around in peace.
The group is not to stop till they have 100 ideas. No one is allowed to shoot down any idea however irrelevant; only building is allowed. Ping-Pong and springboards are allowed. Impossible ideas in a sanctuary are allowed to grow unmolested. No one is allowed to attack them, only grow and develop them.
As C.K. Prahlad put it, every company has before it a 100 alternative futures. Every person has before him a 100 alternative futures; creativity enables you to explore these alternatives in your mind.
These explorations cost nothing. They could save you millions.
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