Idea Generation - Extended effort

Very often we tend to use the first idea that emerges particularly if it is a good idea. That is why the enemy of a better idea is often a good idea. Very often, you develop a single minded infatuation with your idea, thus shutting the door to other ideas. Extended effort involves spending a lot of time or simply generating a number of options. You could give your group a target - go on generating multiple options till you reach 100. Focus should be on idea fluency. The internal 'Censor Board' takes a vacation. All ideas are simply recorded in an atmosphere of nurturing and appreciation.