Continuous innovation in a large successful company is uniquely difficult because at the heart of innovation lies the paradox of destruction. Leaders who foster a culture of innovation have 3 key attributes :-
1) The first attribute is the willingness to destroy what exists. It is important to show some insensitivity to your past in order to show proper respect for the future.
2) The second attribute of great leaders of innovation is a powerful sense of purpose. Corporate renewal through innovation is a long cycle process. It cannot flourish in a 'Flavour of the Month' environment. Consistency of direction and purpose is important.
3) The third attribute of great leaders of innovation is personal involvement in sustaining a stretching but supportive innovation culture.
High performance innovation companies continuously enhance their gene pool. They suck in ideas and reach out for help wherever they can. 'Not invented here' is the enemy of innovation. Only the ignorant believe they have the right answer.
The best companies look outside for help - at customers, suppliers and specialist 'Hot Shop' start ups.
About Me
- INNOVATE 90 DAYS
- Dr. Rekha Shetty is Managing Director of Farstar Distribution Network, a unique consultancy company devoted exclusively to innovation and creativity under the brand name Mindspower.She is an author, an entrepreneur and an original thinker. Her long term Innovation Initiative, using 47 thinking tools helps in a steep increase in profits, reduction in costs, while improving customer satisfaction levels and employee participation levels. She is a consultant to ICICI Bank, Ashok Leyland Ltd., Hyundai Motors Ltd., TVS Group, TI Group, Durgapur Steel Plant, Indian Oil Corporation Ltd. and other blue chip companies. In her very first assignment in United India Insurance, she developed a nationally acclaimed advertising campaign. During the last seventeen years, she has specialized in the field of Creativity in Management and developed her own management brand, Mindspower. She was one of Asia’s first women District Governors for Rotary International and was awarded Rotary’s highest Award – Service above Self. Her fourth book “Innovate! 90 Days to Transform your Business” is under print and will be released by Penguin during May 2010.
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